How INFORM Helps Deliver Your Awareness Campaign to Patients and Healthcare Professionals

INFORM, established in 2002, is Ireland’s only health and wellbeing communications company in the Waiting Room space. We work with health agencies, charities, public bodies and organisations to deliver a limited number of carefully curated awareness campaigns through a growing network of GP practices and healthcare waiting rooms across Ireland. Campaigns may be communicated through digital screens, brochure displays, static-cling posters, and direct communication with healthcare practices, helping important information reach patients and healthcare professionals in trusted settings.

The Scale of GP Waiting Room Engagement in Ireland

These figures illustrate the reach of GP waiting rooms across Ireland. Scroll to view more.

17.8 Million
Annual adult GP visits in Ireland
10.7 Million
Annual GP visits by adult women
7.2 Million
Annual GP visits by adult men
80%
Of adults visit a GP each year
86%
Of adult women visit a GP each year
74%
Of adult men visit a GP each year
60%
Of all adult GP visits are by women
40%
Of all adult GP visits are by men
4.4 Times
Average GP visits per adult each year
20 Minutes
Average waiting room dwell time
950+
Healthcare locations served by INFORM
24 Years
INFORM supporting communication with patients and healthcare professionals

Below, we feature the range of services we offer:

Our Healthcare Waiting Room Network and Reach in Numbers

INFORM offers clients a wide range of ways to communicate, and a reach that’s unmatched. There are almost 18 million patient visits annually. Reach them through Ireland’s only health information network.

What the GP Waiting Room Reveals

These three insight cards highlight who uses GP waiting rooms, how people engage with health information, and why trusted communication in healthcare settings matters.

Explore the cards

Contact us About Campaign Options