INFORM Editorial
March 2026
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As more people turn to AI to interpret symptoms, the risk of misreading early warning signs grows—making trusted healthcare information vital in guiding timely conversations with clinicians.

INFORM supports Communication in GP Waiting Rooms and Healthcare Settings Nationwide

Since 2002, INFORM — an Irish company — has supported communication within GP practices, healthcare centres and hospitals across Ireland. Today, INFORM services are present in over 950 GP and healthcare waiting rooms nationwide, helping to share clear information with patients while also supporting communication with healthcare professionals.

Practices use INFORM platforms to communicate notices, guidance and patient information in a clear and structured way. At the same time, INFORM works with trusted organisations to deliver carefully curated health, wellbeing and public awareness messages that are appropriate to the waiting room healthcare setting.

A Trusted Healthcare Environment

Healthcare waiting rooms are a unique communication setting — shaped by the professionalism of GP practices and healthcare teams, and defined by attention, trust and dwell time. Patients often arrive early for appointments and spend an average of around 20 minutes waiting before they are called, creating an opportunity for information to be noticed and considered.

INFORM works within this environment with care and respect. Our role is to support practices in strengthening their communication with patients, while enabling a limited number of carefully curated organisations to share trusted health, wellbeing and public awareness information within a clinical setting.

Find the Communication Option That Applies to You

If you are a GP practice or healthcare centre looking to improve communication with patients, or an organisation planning a health or public awareness campaign, select the relevant option below.

The Scale of GP Waiting Room Engagement in Ireland

These figures illustrate the reach of GP waiting rooms across Ireland. Scroll to view more.

17.9 Million
Annual adult GP visits in Ireland
10.7 Million
Annual GP visits by adult women
7.2 Million
Annual GP visits by adult men
80%
Of adults visit a GP each year
86%
Of adult women visit a GP each year
74%
Of adult men visit a GP each year
60%
Of all adult GP visits are by women
40%
Of all adult GP visits are by men
4.4 Times
Average GP visits per adult each year
20 Minutes
Average waiting room dwell time
950+
Healthcare locations served by INFORM
24 Years
INFORM supporting communication with patients and healthcare professionals

INFORM Has Built Long-Standing, Trusted Partnerships with Healthcare Professionals and Partner Organisations Nationwide

INFORM collaborate with patient support groups, charities, pharmaceutical companies, public bodies, and healthcare organisations to deliver impactful health, wellness, safety, and public awareness messaging. The logos displayed represent some of the organisations we work with to inform, educate, and support communities across Ireland.

 
Asthma Society of Ireland
Aware
Breast Cancer Ireland
Citizens Information
Comreg Logo
Gas Networks Ireland
Government of Ireland
Ireland’s Health Service
Irish Cancer Society
National Dairy Council
Office of the Revenue Commissioners
Uisce Éireann
Women’s Aid
 

INFORM is affiliated with IDS Media – the global healthcare marketing service provider.

INFORM Ireland is affiliated with IDS Media – the global healthcare marketing service provider. IDS Media has been the worldwide experts in the waiting room environment since 1988. Operating in 13 countries, IDS is the leading provider of direct-to-consumer information programs in waiting rooms. Worldwide, IDS has 90,000 media in the form of Digital Screens, Poster and Brochure Displays at the point of care impacting over 900 million patient visits per year.

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