Display your Health and Public Awareness Information Brochures in over 950 Waiting Rooms

Displaying your health and public awareness information brochures on INFORM display racks provides a powerful opportunity to engage and inform patients at the point of care. INFORM display racks are prominently positioned in over 950 public waiting areas in GP surgeries, health centres, and hospitals throughout Ireland.

Research consistently shows that patients are more receptive to health information in the waiting room environment, when health and wellbeing are already on their mind as they await their consultation.

Why Display your Brochure in the Waiting Room?

• Almost 18 million patient visits annually provide a significant opportunity for your message to be seen.
• Average waiting times of over 20 minutes give patients time to read and consider health and wellbeing information.
• Printed materials reinforce guidance from healthcare professionals, helping patients better remember and act on important advice.
• Trusted setting – information presented in a healthcare environment carries greater credibility than many other communication channels.
• Take-home value – patients can take brochures away for further reading or to share with family members or carers.
• Clarity and reliability in an age of digital misinformation – professionally produced printed health information offers a tangible and dependable reference that patients can revisit.

INFORM MediaTracker – Proof of Service and Quality

See Your Brochures and Posters on Display

INFORM uses its MediaTracker system to manage all distribution and display activity. This online quality control system ensures that every campaign is delivered exactly as agreed and that all distribution and merchandising actions are recorded.

The INFORM MediaTracker System:

• Informs our distribution and merchandising teams where and when materials must be delivered and displayed, according to the client contract.
• Records the dates and times when displays are stocked and merchandised.
• Stores time-stamped photographs of brochure and poster displays at every location.

All recorded information can be shared with clients, including time-stamped photographs of each serviced display stand.

This system ensures the accurate and accountable delivery of every campaign. Clients particularly value the photo viewer capability, which allows them to see exactly how their materials appear in waiting rooms across the network.

Need Help with Printing?

INFORM can also provide a complete service including print, distribution, and display of brochures. Please contact us to discuss your requirements.

Quality and Appropriateness of Information

INFORM operates an approval process for all materials displayed within the network to ensure that information is appropriate for healthcare environments and suitable for patients.

We also have extensive experience in designing materials that work effectively in waiting room settings, so please feel free to contact us to discuss your messages or designs before printing.

We are equally happy to work directly with your team or collaborate with your creative or design agency.

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More Campaign Options

INFORM offers several complementary ways to deliver your message within healthcare settings. The options below can be used on their own or combined with the solution on this page to create a broader, more effective campaign.