Display Static-Cling Posters
Displaying Your Poster in Waiting Rooms is a Powerful Way to Communicate with Patients
Displaying your posters on the INFORM Waiting Room Network is a powerful way of communicating with healthcare consumers at a time when they are particularly receptive to health-related messages.
INFORM can display your posters in up to 750 GP surgeries, health centres, and hospital waiting areas nationwide. We also print your posters using special static-cling material that requires no adhesive, protecting both the waiting room environment and your reputation.
Here’s what you need to know and the advantages of this service:
Our Reach
We can display your posters in up to 750 waiting rooms nationwide.
Timing and Duration
The minimum display duration is 12 weeks. Space is strictly limited, so early booking is advisable.
A3 Static-Cling Posters
We display A3-size posters across our nationwide network, and all poster display contracts include poster printing.
Your posters are printed on special static-cling material that requires no adhesive. This allows them to adhere to suitable surfaces and be positioned for maximum visibility, while leaving no marks or residue.
Contact us if you would like to receive a free sample of our posters.
Poster-Only or Integrated Campaign Displays
Poster displays can be purchased as a stand-alone service or combined with other INFORM communication formats, including brochure displays and/or digital screen messaging.
Combining posters with brochures and/or digital screens can significantly increase campaign impact — providing high visibility through posters, reinforcement through on-screen messaging, and take-home information through brochures. This integrated approach helps strengthen awareness, improve engagement, and increase message recall among patients in the waiting room environment.
Five Big Advantages of Using INFORM Poster Displays in Waiting Rooms
#1 – Prominent visibility: Posters are positioned prominently and deliver high visibility to a captive and receptive audience. Patients typically spend around 20 minutes in waiting rooms, giving them time to absorb your message.
#2 – Suitable for sensitive messages: Posters are particularly effective for sensitive or personal topics. Patients can read the message discreetly without having to pick up materials. Posters can direct patients to a brochure, website, or helpline for further information.
#3- Professionally managed displays: Our posters are installed and maintained by the INFORM team, ensuring they are carefully positioned and removed when the display period ends. The static-cling format allows for optimal placement.
#4 – Flexible display schedules: Campaigns can run from 12 weeks to 12 months. Posters are also automatically included in new GP locations added to the network during your campaign period. INFORM also provides free warehousing of your posters.
#5 – Every viewing creates a connection: Each poster viewed represents a potential connection with a patient. They may read your message, note your website or phone number, ask their GP about the topic, or seek further information.
Free Advice and Support
INFORM operates an approval process for all materials displayed within the network. This helps ensure that messages are appropriate for healthcare settings and suitable for waiting room environments.
We also have extensive experience in what works best within the network, so please feel free to contact us to discuss your message or design before printing. We are equally happy to work with your team or collaborate with your creative or design agency to ensure your materials are well suited to the waiting room setting.
More Campaign Options
INFORM offers several complementary ways to deliver your message within healthcare settings. The options below can be used on their own or combined with the solution on this page to create a broader, more effective campaign.
INFORM Brochure Display
Place your message directly in GP waiting rooms with INFORM brochure displays—trusted printed information that patients can read, take away, and act on.
INFORM Digital Screens Network
Reach patients in the waiting room network with INFORM Digital Screens—silent, eye-catching messages that inform, educate and reinforce awareness while people wait.
INFORM Medimail and Medipack
Deliver your information nationwide directly to GP practices with INFORM MediMail or MediPack—where it can be viewed and used by healthcare teams.
