Digital Display Network

INFORM'S New Digital Display Network can instantly communicate your message to patients in waiting rooms throughout Ireland

INFORM can instantly communicate your message to patients in waiting rooms when health related issues are top of their minds.

Connecting with your audience

Our Reach: We now have digital information screens in over 70 locations nationwide, and our network is expanding. All our screens are in waiting rooms in busy multi-GP practices in cities and urban centres.

Flexibility in reach: There are no restrictions on campaign timings. Monthly, bi-weekly and day options are available. Your message can be uploaded in minutes and be broadcast into waiting rooms instantly.

Opportunity to see your message: We can communicate your message as a static poster, dynamic poster, or a silent video. Each message has a 20-second placement and it typically loops more than 5 times during a patient visit. Currently, an estimated 134,400 people per month will be presented with your message while awaiting a GP consultation. 

The Big Advantages of using our Digital Display Network

  1. Trusted environment: Our digital information screens are in waiting rooms, a trusted healthcare environment, and are viewed by patients who are engaging with their GP in relation to health issues. Health is top of mind at the time they are viewing your message.
  2. Right audience: Waiting rooms are busy environments with a diverse audience. Parents, aged 24 to 55, form a large segment of the attendees as do those aged over 50. 
  3. Eye-catching: The digital waiting room screens are eye-catching and the dynamic content provides compelling visual appeal. 
  4. Impactful: Our screens are portrait-shaped for maximum visual impact. Vertical screens command higher attention than horizontal screens and are seen as an information source. They are more engaging and visually impactful, powerfully displaying your message.
  5. Attentive: 80% of patients pay more attention to messaging on a waiting room screen compared to other screen environments. You get noticed!
  6. Silent: Our screens are silent. They command attention, but are never intrusive. It’s another reason why GPs value them and are opting to use them.
  7. Instant communication: There is an immediacy to the messaging. We can upload your messages in minutes and they instantly present throughout the network. This means we can perfectly align to your campaign times. 
  8. Urgent communications: Because communication is instant, our network is ideal for urgent and ‘newsflash’ style communication. For example, some of our clients used our network to quickly communicate messages related to the Coronavirus and the Covid-19 disease.

 

Free Advice and Support

We also have a great understanding of what works best within the digital display network, so please feel free to contact us and discuss your needs. 

 

Our Current Network

Our current network and statistics feature below. We are continuing to roll out and install new screens.  

Download Our Media Information Pack