Communicate with up to 16 Million Patients in Waiting Rooms throughout Ireland
In Ireland, there are over 16 million patient visits to GPs, Health Centres and Hospitals per annum. These patients and healthcare consumers can sometimes spend 20 minutes or more in the waiting room, awaiting a consultation with their doctor or a practice nurse.
It’s a time when health matters are usually top of mind.
INFORM are present in a network of over 950 waiting rooms throughout Ireland, providing the opportunity for your health and wellbeing information, or your public service message, to be seen.
The Waiting Room is an excellent place to promote messages – to educate, help, and encourage people to live healthy lives, from maintaining a healthy lifestyle to condition management.
Here are some of the options you have to communicate with patients within the waiting room environment..
Digital Display Network
- The waiting room screens are eye-catching and the dynamic content provides compelling visual appeal
- 80% of patients pay more attention to messaging on a waiting room screen compared to other screen environments
- Flexibility: awareness messages can be updated in minutes – no restrictions on campaign timings. Bi-weekly, monthly or day parting options available
- We accept a limited number of campaigns per month, to ensure maximum visibility for your messages
- Each message has a 20 second placement in a 6-minute loop, ensuring the audience see your message at least 5 times during their visit, for maximum impact
Display your Health and Wellbeing Brochure in the up to 950 Waiting Rooms
Displaying your health and wellbeing information brochures on the INFORM brochure display racks is the perfect way to engage and inform patients, at the point-of-care.
INFORM brochure display racks are prominently positioned in over 950 public waiting areas in GP surgeries, health centres and hospitals throughout Ireland. They display your brochure neatly, and in a way that makes them highly-visible to patients as they await their consultation.
Research has shown that patients are more receptive to health messages in the waiting room environment.
Display your Poster in up to 950 Waiting Rooms
Displaying your Posters on the INFORM Waiting Room Network is a powerful way of communicating with healthcare consumers, at a time they are particularly receptive to receiving health-related messages.
INFORM can display your poster in up to 950 GP Surgery, Health Centre, and Hospital waiting areas nationwide. Plus, we print your posters using static-cling paper, which requires no adhesive… which leaves your reputation and the waiting room in good health.
Posters are suited to health, wellbeing, and public service messages, and are particularly suited to messages of a sensitive nature. The public can see the message without having to reach out and pick it up, and the poster can direct them to a brochure, website or hotline for more information.
Distribute Patient Puzzles – to inform and encourage self-reflection
Patient Puzzles and Questionnaires are a great way to both inform and engage patients in the waiting room environment. They require attention, which helps ensure the information is being absorbed.
They can engage the patient in a variety of ways – depending on the nature of the Puzzle or Questionnaire. They can create awareness of an issue; encourage self-reflection or self-assessment, or they can facilitate feedback.
INFORM can help you concept, print and distribute Patient Puzzles throughout our network.
At INFORM, we can advise you and can tailor communication campaigns throughout our waiting room network, to meet your needs.
Dwell Time and the Dynamic of the Waiting Room
The average dwell time in a GP or Health Centre Waiting Room is estimated to be over 20 minutes. During this time the INFORM Digital Displays, Brochure Displays, and Poster Displays are all highly visible.
They engage patients and healthcare consumers, and at the time they are often thinking about their health, and before they get to speak to their GP or practice nurse.
Patients read brochures in the waiting room, or sometimes bring them home to read or to share with family and friends.