INFORM’s Nationwide Waiting Room Screen Network
Deliver Your Health, Wellbeing or Public Awareness Messages Through INFORM’s Nationwide Waiting Room Screen Network
INFORM’s nationwide digital screen network enables organisations to deliver health, wellbeing and public awareness messages directly to patients in GP waiting rooms across Ireland — at a moment when many people are actively thinking about their health and wellbeing.
Messages can be presented as digital posters, animated displays or silent video, appearing repeatedly during a patient’s visit. Campaigns can be scheduled flexibly and uploaded quickly, allowing organisations to align communication with awareness campaigns, public health priorities or time-sensitive information.
Our screens operate within busy GP practices and healthcare settings, providing a trusted clinical environment where messages can be seen while patients wait for their consultation.
To learn more about how the network works, watch the explainer video, explore the digital flipbook, or download the information guide. You can also see who is typically in the waiting room and the types of campaigns suited to this setting.
Watch the 3-Minute Explainer Video
A short overview of the power and effectiveness of INFORM Screens in GP and Healthcare waiting rooms
9 Flexible Campaign Options Across INFORM’s Nationwide Waiting Room Digital Screen Network
INFORM Digital screens support a wide range of campaign formats, allowing organisations to match their message to the level of visibility, engagement and timing they need. From short awareness ‘stinger’ prompts and high-impact reminders to longer educational messages, awareness-date amplifiers and multi-month campaigns, the network offers flexible ways to communicate effectively within GP waiting rooms and healthcare settings.
Campaigns can run nationally, regionally or by county, allowing messages to be delivered at the geographic level that suits your campaign.
See the 2-minute Campaign Options overview below.
18 Million GP Visits a Year — View a Profile of Who Your Campaign Reaches in the Waiting Room
With almost 18 million GP visits each year, the waiting room represents one of the most consistent points of contact with the public in Ireland. INFORM’s nationwide digital screen network reaches a subset of this audience, giving campaigns the opportunity to communicate directly with people across all life stages in a trusted healthcare environment.
The profiles of women and men in the waiting room provide insight into who they are and how often they attend. The insights help inform campaigns that wish to reach women, men, or both audiences with messages that are relevant, timely, and appropriate to this setting.
Open the flipbooks below to view the profiles online. Each flipbook also includes an option to download the full report as a PDF.
Health and Public Awareness Dates 2026 – Opportunities for Patient Communication
Health and public awareness days, weeks, and months often shape national conversations around health and wellbeing and can provide valuable inspiration for public information campaigns.
While these dates highlight important issues, the opportunities they create can often be brief. INFORM enables organisations to extend and amplify these moments, supporting campaigns both in the weeks leading up to awareness dates and throughout the awareness period itself. By reaching patients within trusted healthcare waiting room environments, messages can achieve greater visibility, reinforcement, and impact.
Note: Dates below are based on the HSE Health Information Calendar 2026 and may be subject to change. For confirmed details, please refer to the HSE listing and the sponsoring organisations.
Select a month below to view key awareness dates.
Free Advice and Campaign Support
At INFORM, we have a strong understanding of what works best within our digital display network, so please feel free to contact us to discuss your campaign needs. We are happy to work with your team or collaborate with your creative design agency to ensure your message performs effectively on screen and is appropriate to the trusted healthcare setting.
More Campaign Options
INFORM offers several complementary ways to deliver your message within healthcare settings. The options below can be used on their own or combined with the solution on this page to create a broader, more effective campaign.
INFORM Brochure Display
Place your message directly in GP waiting rooms with INFORM brochure displays—trusted printed information that patients can read, take away, and act on.
INFORM Poster Display
INFORM places static cling posters that adhere to almost any surface, creating high-visibility messaging throughout practice hours in healthcare settings.
INFORM Medimail and Medipack
Deliver your information nationwide directly to GP practices with INFORM MediMail or MediPack—where it can be viewed and used by healthcare teams.
