Reach | INFORM Ireland

There are over 12 million patient visits to the GP Waiting Rooms. Here’s all you need to know about who they are and how to reach them

High footfall: There are over 12 million visits to GP waiting rooms annually. Each practice is a busy environment with patients there to be seen by a doctor or practice nurse. Often these are multi-doctor practices and therefore your message on our digital screens, in each practice, can be seen by large numbers of patients.
Targeted audience: Patients in GP waiting rooms are seeking medical care or advice, and are more receptive to health-related and public service messages. Approx 7 million visits are by females and 5 million visits are by males. So, a 58% female versus 42% male split. Both females and males are often there with children.
Dwell Time and the opportunity for your message to be seen: Patients often have to wait for a significant amount of time in GP waiting rooms, averaging 20 minutes. This provides an opportunity for them to notice and engage with your messages.
Cost-effective: Advertising in GP waiting rooms is a cost-effective way to reach a large, captive, and targeted audience.
No competition for your message: Your message is typically not competing with any similar message.

Trusted environment: GP waiting rooms are viewed as a trusted environment, and messages placed in this space are viewed as trustworthy. INFORM only permit appropriate messaging on the screens.
Local targeting: GP waiting rooms can be used to target specific geographic areas.
Multiple touchpoints: Patients will typically see your message multiple times during the 20-minute average dwell time. In addition, patients visit their GPs on average 3.8 times each year.
Time-specific promotions: GP waiting rooms can be used to promote time-specific offers or promotions to patients. For example, advice in relation to the sun in summer, flu and colds in winter, safety messages near to Christmas, and Health and Fitness messages heading into a New Year when good intentions are high.
The power of screens: INFORM provide the network of 43” Portrait Digital Screen. These are vertical, silent, screens remotely managed by INFORM in real-time from our control centre. They are unmissable in the waiting room.